When one is marketing and promoting a destination that's high season is June through October, winter is spent scurrying about preparing the new visitor guide, refining the web site, working with publications and businesses to make sure our audience (you) is receiving our message. It may be a bit quiet on the streets in Salem, but behind closed doors there is much work being done to create pieces that will make YOU want to come HERE.
And I'm very happy to say, the pieces are falling into place! The Salem.org web site has been undergoing a much needed overhaul to ensure it is not only user-friendly, but helpful. (Hence the addition of this blog.) A key component of the web site has been put into place this week, and that is the comprehensive listings of businesses in Salem. They are organized categorically and alphabetically, and they include links to the attraction's, restaurant's, accommodation's, shop's web site.
Pictures are coming soon to the enhanced listings, but for now you will find a great list of businesses in Salem who are ready to serve you! I want to thank Pickering Publishing for all of the great work they have done on the Salem.org site.
The 2008 Salem Visitor & Travel Guide will be out this week, and a printable pdf will be posted on Salem.org as well. I'm sure I'll be talking about that incredible accomplishment in the next couple of days!
In the meantime, browse all of the business listings... Use the calendar of events... Brush up on Salem's history. Discover all that Salem, Massachusetts has to offer, and discover the magic of Salem.org!
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