One of Salem's FAM Tours

Destination Salem hosts dozens of familiarization (FAM) tours a year. Here's a picture of our new friends from the UK, who were in Salem last week.

Left to right, we have Gemma from Bon Voyage, Laura from America as You Like It, Julie from MOTT (the Massachusetts Office of Travel & Tourism, the people you want to talk to when you want to explore the rest of Massaachusetts - after you're quite done in Salem, of course), Tim from Thomas Cook, and Nan from New England Vacations. On the far right is our Trolley driver and guide extraordinaire, Ron.

This group was on a whirlwind tour of Massachusetts, stopping in Salem as part of a 10-day journey that took them to Boston, Plymouth, Cape Cod, Martha's Vineyard, Nantucket, and to the outlets in Wrentham.

I have it on good authority that visitors from the UK love to shop for jeans and shoes when they come to Massachuestts.

We made the most of their 14 hours in Salem - they stayed in The Salem Inn, had dinner at Capt.'s, explore the nightlife on Washington Street at Rockafellas and Gulu Gulu Cafe, saw the city from the Salem Trolley, and visited the Salem Witch Museum.

They were most disappointed to have to leave at about the time the shops were open, because a couple of our guests really wanted to have their Tarot read at one of the witch shops. Next time, ladies!!

I hope Tim, Nan, Gemma, Laura, and Julie left with a better understanding of Salem as a destination for their clients and guests. And if you are in the UK looking to book a trip to Massachusetts, I hope you will look for these companies and their itineraries that include Salem!